Trade shows business proposals writing

This page contains in-depth information on everything about making business proposals for trade shows companies. Here you will find useful information and articles designed to make you even more skilled at writing proposals and winning the contract. We help you to make even better offers in a smart way and win more contracts.

Trade shows are a great opportunity for companies to network and build relationships with potential customers. But in order to make the most of a trade show, businesses need to be prepared. Part of that preparation is creating a sales proposal. A trade show proposal is a document that outlines your company's products or services and explains how they can benefit the potential customer. It also includes information about your company's past experience with trade shows and any success stories you may have. Creating a proposal is an important step in the trade show process because it helps you stand out from the competition and makes it more likely that you'll win new business.

With the information & links below you can get the most out of your trade shows proposals and make business proposals like a pro.

A trade show sales proposal is a document used to sell exhibit space or sponsorship to a company or organization. The proposal should outline the benefits of exhibiting or sponsoring, the costs, and the value proposition. It is important to remember that the proposal is not just about the products or services you are selling, but also about the relationship you are trying to build with the customer. A well-crafted proposal can be the difference between winning and losing a customer.

What is a trade shows proposal

Business proposals are proposals with an offer for the provision of trade shows products or services. business proposals are made for companies, government agencies as well as for individuals (consumers).

The advantages of a business proposal

There are trade shows organizations that doubt the value of releasing business proposals. However, in many cases, proposals play an important role in the sales process. A business proposal is a powerful sales tool. Many sales or transactions are based on business proposals. It may not always be experienced that way, but creating a trade shows business proposal has many advantages.

Sales process

The sales process is an important part of the business of a trade shows company. It is a carefully curated framework of activities designed to drive sales and achieve goals. These activities begin with research, followed by initial contact. The process ends with the completion of the transaction and after-sales service.


We communicate with customers and prospects on a daily basis. In the sales process, there is often deliberate communication. The sales process is the full path a prospect takes to complete a task or order. Communication plays an important role at every stage of the process. From proposal requests and customer interviews to after-sales communication.

How to create trade shows proposals

Legal aspects

The law does not have offers and offer agreements, but “bids” and “acceptance”. Legally, there is only an offer if this offer contains core conditions. Core clauses are the basic elements on which an agreement is based. This includes information about how and within what period the (potential) customer, offeror provider company details, business proposal, price, supply agreement or business proposal has been signed.

Creating and writing a business proposal

Despite the many advantages mentioned, writing a trade shows proposal is sometimes underestimated. A good business proposal is more than just a proposal text. The offer must also comply with legal requirements and it is advisable to maintain a certain structure.

Business proposal design

Appearance also works in business proposals. In fact, the appreciation and positive impact of beautifully designed offers has increased enormously in recent years, partly driven by a focus on customer experience. With the advent of a proposal application, a new era of business proposal design has arrived. In a short period of time, the offer connects with the corporate identity, including colors and fonts. Layouts and layouts attract and attract the attention of prospects and customers.

Sending and presenting

When a business proposal is ready, it can be presented to (potential) customers in various ways. For example, by email or simply by post. Proposals can also be presented online and offline. However, more and more companies are opting for online proposals and some organizations even offer business proposals via whatsapp.

Winning and sometimes losing

If the bid is approved, that is a reason for congratulations, but certainly not a reason to think that the biggest job is done. On the contrary After all, an offer is the beginning of a hopeful sustainable cooperation. So more is needed than execution and invoicing. No matter how long and intense the proposal process is, winning a business proposal is still the beginning of the sales process. For example, in the first phase after approval of the business proposal, the customer mainly needs confirmation. Make sure they made the right choice. That is why communication plays a crucial role in this phase.

Business proposal examples and templates

Not everyone who makes regular proposals has all the skills to create a good business proposal quickly and quickly. In some cases, proposal templates or templates provide the solution. This also applies to sample letters. Lack of time and inspiration is often the reason to get started with a a proposal application. A business proposal is created once as a template and used as a starting point later. Different templates can also be used and modified when sacrificing in Word.


This is really the era of automation and digitization. This is how growth is inspired and achieved. Customers and prospects expect suppliers to accept this. This also applies to business proposals. In the past, customers and prospects were satisfied with a business proposal or a mail offer. That time seems to be over. Customers choose speed, they choose business proposals which all shows that they are understood and easy to share when working remotely. People want to be able to make their own interactive choices and of course sign digitally.

Trade shows proposal example

Trade shows and companies that provide trade show services can present objectives, results and their process with this proposal example. Explain how your service works, the process from consultation to implementation, and provide customers with detailed planning. Of course, transparent remuneration and information about your customer should not be missing from a good proposal. It is important to include distinguishing factors such as experience, approach, process and achieved results in a proposal. These factors contribute to the fact that a customer chooses your business. So important! The powerful software supports you during the proposal process and makes the signing process easier because it is done digitally and directly in your proposal.

Discover the trade shows example business proposals and use the template as a starting point to take your proposals to the next level. The examples show the versatility of a proposal application and are available in Offorte.

View an example trade shows business proposal

Trade shows example business proposal made with a proposal application

Proposal software for trade shows

As a Trade Shows company you need to win new customers and increase your sales. A professional proposal is an important part of the sales process, and it’s even more important when you are going to a Trade Shows. If you want to stand out from the crowd, you need a proposal software that makes a real difference.

A trade shows business proposal is made quickly with a proposal application. This allows sales departments to draw up their proposals in a standardized manner based on best practices and adjust them where necessary. Smart automation features save time, gain more insights and the trade shows customer will choose faster for your company.

Discover what proposal software can do for your trade shows company.


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About trade shows

Trade shows are a vital part of many businesses. It is where they can introduce their new products and services to the world, meet new business partners, attract potential customers and make valuable connections. It is an opportunity for businesses to meet face-to-face with potential clients, or a place where consumers and experts can interact.


Discover all the functionalities with which you can easily create proposals in your corporate identity and win deals.
Discover the proposal software features

Proposal information

All information regarding the subject of proposals can be found in the "Create proposal" section.
Read all about making proposals


Discover all the functionalities with which you can easily create proposals in your corporate identity and win deals.
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