Public relations quotations writing

This page contains in-depth information on everything about making quotations for public relations companies. Here you will find useful information and articles designed to make you even more skilled at writing proposals and winning the contract. We help you to make even better offers in a smart way and win more contracts.

A public relations proposal is a document that is used to pitch the services of a PR firm to a potential client. The proposal should be well-written and persuasive in order to convince the client to hire the firm. It is important for the PR firm to create a business proposal and quotation for their sales process because it is a way to show the potential client what services they can offer and how much it will cost. The proposal should be tailored to the specific needs of the client and should include information about the firm's experience, past successes, and proposed plan of action.

With the information & links below you can get the most out of your public relations proposals and make quotations like a pro.

A public relations sales proposal is a document that is sent to potential clients in order to outline the PR services that your company is selling. The proposal should be well-structured, transparent, and give the prospect all the details they need to make an informed decision. It is important to remember that a proposal is often one of the last steps in the sales process, so it is important to make sure that it is engaging and convincing in order to close the sale.

What is a public relations proposal

Quotations are proposals with an offer for the provision of public relations products or services. quotations are made for companies, government agencies as well as for individuals (consumers).

The advantages of a quotation

There are public relations organizations that doubt the value of releasing quotations. However, in many cases, proposals play an important role in the sales process. A quotation is a powerful sales tool. Many sales or transactions are based on quotations. It may not always be experienced that way, but creating a public relations quotation has many advantages.

Sales process

The sales process is an important part of the business of a public relations company. It is a carefully curated framework of activities designed to drive sales and achieve goals. These activities begin with research, followed by initial contact. The process ends with the completion of the transaction and after-sales service.


We communicate with customers and prospects on a daily basis. In the sales process, there is often deliberate communication. The sales process is the full path a prospect takes to complete a task or order. Communication plays an important role at every stage of the process. From proposal requests and customer interviews to after-sales communication.

How to create public relations proposals

Legal aspects

The law does not have offers and offer agreements, but “bids” and “acceptance”. Legally, there is only an offer if this offer contains core conditions. Core clauses are the basic elements on which an agreement is based. This includes information about how and within what period the (potential) customer, offeror provider company details, quotation, price, supply agreement or quotation has been signed.

Creating and writing a quotation

Despite the many advantages mentioned, writing a public relations proposal is sometimes underestimated. A good quotation is more than just a proposal text. The offer must also comply with legal requirements and it is advisable to maintain a certain structure.

Quotation design

Appearance also works in quotations. In fact, the appreciation and positive impact of beautifully designed offers has increased enormously in recent years, partly driven by a focus on customer experience. With the advent of a proposal tool, a new era of quotation design has arrived. In a short period of time, the offer connects with the corporate identity, including colors and fonts. Layouts and layouts attract and attract the attention of prospects and customers.

Sending and presenting

When a quotation is ready, it can be presented to (potential) customers in various ways. For example, by email or simply by post. Proposals can also be presented online and offline. However, more and more companies are opting for online proposals and some organizations even offer quotations via whatsapp.

Winning and sometimes losing

If the bid is approved, that is a reason for congratulations, but certainly not a reason to think that the biggest job is done. On the contrary After all, an offer is the beginning of a hopeful sustainable cooperation. So more is needed than execution and invoicing. No matter how long and intense the proposal process is, winning a quotation is still the beginning of the sales process. For example, in the first phase after approval of the quotation, the customer mainly needs confirmation. Make sure they made the right choice. That is why communication plays a crucial role in this phase.

Quotation examples and templates

Not everyone who makes regular proposals has all the skills to create a good quotation quickly and quickly. In some cases, proposal templates or templates provide the solution. This also applies to sample letters. Lack of time and inspiration is often the reason to get started with a a proposal tool. A quotation is created once as a template and used as a starting point later. Different templates can also be used and modified when sacrificing in Word.


This is really the era of automation and digitization. This is how growth is inspired and achieved. Customers and prospects expect suppliers to accept this. This also applies to quotations. In the past, customers and prospects were satisfied with a quotation or a mail offer. That time seems to be over. Customers choose speed, they choose quotations which all shows that they are understood and easy to share when working remotely. People want to be able to make their own interactive choices and of course sign digitally.

Public relations proposal example

The smart proposal program helps you design a proposal for public relations (PR) companies. Tailor the content to the specific wishes of the customer and surprise with a modern offer. This example is specially designed for public relations and communications agencies. Be sure to include case studies, reports and customer experiences so that the prospect becomes convinced that they should choose your services. Show the customer how your strategy, lead generation and optimization can grow the customer's business. Are you still missing a part? No problem, you are free to fully customize this example and then save it as your own proposal template.

Discover the public relations example quotations and use the template as a starting point to take your proposals to the next level. The examples show the versatility of a proposal tool and are available in Offorte.

View an example public relations quotation

Public relations example quotation made with a proposal tool

Proposal software for public relations

Public Relations companies are in constant contact with potential clients. They need to be able to write proposals quickly and efficiently. But they don’t have time to learn complex software and they don’t have time to constantly track their proposal progress. That’s why they need a proposal software that is easy to use, has a drag and drop editor and helps them close more business.

A public relations quotation is made quickly with a proposal tool. This allows sales departments to draw up their proposals in a standardized manner based on best practices and adjust them where necessary. Smart automation features save time, gain more insights and the public relations customer will choose faster for your company.

Discover what proposal software can do for your public relations company.


Use AI to Create Winning PR Proposals.

By integrating with your existing workflow, our innovative solution enhances both efficiency and cost-effectiveness while eliminating tedious manual tasks and lengthy revisions. Leverage our AI-driven proposal tool to create tailored, results-driven proposals that showcase your expertise and the value you bring as a public relations company.

AI Proposal software for public relations

About public relations

Public Relations is the practice of managing the spread of information between an individual or an organization (such as a business, government agency, or a nonprofit organization) and the public. Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment for exposure.


Discover all the functionalities with which you can easily create proposals in your corporate identity and win deals.
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Proposal information

All information regarding the subject of proposals can be found in the "Create proposal" section.
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