Consumer research quotations writing

This page contains in-depth information on everything about making quotations for consumer research companies. Here you will find useful information and articles designed to make you even more skilled at writing proposals and winning the contract. We help you to make even better offers in a smart way and win more contracts.

A consumer research proposal is a document used by businesses to gain approval from a client or company to conduct consumer research. The proposal should outline the research objectives, methodology, timeline, and budget. It is important for businesses to create proposals for their sales process in order to secure funding and approval from clients or companies. Consumer research is essential for businesses to understand the needs and wants of their target market, and a well-crafted proposal can help businesses win approval to conduct this type of research.

With the information & links below you can get the most out of your consumer research proposals and make quotations like a pro.

The sales challenges for a consumer research company are to create proposals that are engaging, transparent, and give the prospect all the details they need to inform their decision. Additionally, the proposal needs to be well-structured and outline the services being sold in a way that is easy for the prospect to understand.

What is a consumer research proposal

Quotations are proposals with an offer for the provision of consumer research products or services. quotations are made for companies, government agencies as well as for individuals (consumers).

The advantages of a quotation

There are consumer research organizations that doubt the value of releasing quotations. However, in many cases, proposals play an important role in the sales process. A quotation is a powerful sales tool. Many sales or transactions are based on quotations. It may not always be experienced that way, but creating a consumer research quotation has many advantages.

Sales process

The sales process is an important part of the business of a consumer research company. It is a carefully curated framework of activities designed to drive sales and achieve goals. These activities begin with research, followed by initial contact. The process ends with the completion of the transaction and after-sales service.


We communicate with customers and prospects on a daily basis. In the sales process, there is often deliberate communication. The sales process is the full path a prospect takes to complete a task or order. Communication plays an important role at every stage of the process. From proposal requests and customer interviews to after-sales communication.

How to create consumer research proposals

Legal aspects

The law does not have offers and offer agreements, but “bids” and “acceptance”. Legally, there is only an offer if this offer contains core conditions. Core clauses are the basic elements on which an agreement is based. This includes information about how and within what period the (potential) customer, offeror provider company details, quotation, price, supply agreement or quotation has been signed.

Creating and writing a quotation

Despite the many advantages mentioned, writing a consumer research proposal is sometimes underestimated. A good quotation is more than just a proposal text. The offer must also comply with legal requirements and it is advisable to maintain a certain structure.

Quotation design

Appearance also works in quotations. In fact, the appreciation and positive impact of beautifully designed offers has increased enormously in recent years, partly driven by a focus on customer experience. With the advent of a proposal tool, a new era of quotation design has arrived. In a short period of time, the offer connects with the corporate identity, including colors and fonts. Layouts and layouts attract and attract the attention of prospects and customers.

Sending and presenting

When a quotation is ready, it can be presented to (potential) customers in various ways. For example, by email or simply by post. Proposals can also be presented online and offline. However, more and more companies are opting for online proposals and some organizations even offer quotations via whatsapp.

Winning and sometimes losing

If the bid is approved, that is a reason for congratulations, but certainly not a reason to think that the biggest job is done. On the contrary After all, an offer is the beginning of a hopeful sustainable cooperation. So more is needed than execution and invoicing. No matter how long and intense the proposal process is, winning a quotation is still the beginning of the sales process. For example, in the first phase after approval of the quotation, the customer mainly needs confirmation. Make sure they made the right choice. That is why communication plays a crucial role in this phase.

Quotation examples and templates

Not everyone who makes regular proposals has all the skills to create a good quotation quickly and quickly. In some cases, proposal templates or templates provide the solution. This also applies to sample letters. Lack of time and inspiration is often the reason to get started with a a proposal tool. A quotation is created once as a template and used as a starting point later. Different templates can also be used and modified when sacrificing in Word.


This is really the era of automation and digitization. This is how growth is inspired and achieved. Customers and prospects expect suppliers to accept this. This also applies to quotations. In the past, customers and prospects were satisfied with a quotation or a mail offer. That time seems to be over. Customers choose speed, they choose quotations which all shows that they are understood and easy to share when working remotely. People want to be able to make their own interactive choices and of course sign digitally.

Consumer research proposal example

This consumer research proposal example is a template for all those who are looking for a way to convince prospects to choose their services. The prospect is presented with the added value of this proposal, the process, and the results that you achieve. Show that you have everything needed to make the customer's business successful. In addition, you can also use your own templates to get started quickly and easily.

Discover the consumer research example quotations and use the template as a starting point to take your proposals to the next level. The examples show the versatility of a proposal tool and are available in Offorte.

View an example consumer research quotation

Consumer research example quotation made with a proposal tool

Proposal software for consumer research

The benefits from proposal software for a Consumer Research company are many. From improved sales to increased productivity and better customer satisfaction. The Consumer Research companies that can make it easier for the sales team to create, deliver and track proposals are ahead of the competition.

A consumer research quotation is made quickly with a proposal tool. This allows sales departments to draw up their proposals in a standardized manner based on best practices and adjust them where necessary. Smart automation features save time, gain more insights and the consumer research customer will choose faster for your company.

Discover what proposal software can do for your consumer research company.


Unlock consumer insights with AI-driven research.

Our solution seamlessly integrates with your existing workflow, freeing you from tedious manual tasks and reducing costs while ensuring a swift, efficient proposal process. Leverage our tool to create customized, results-driven proposals that reflect your unique expertise in consumer research and showcase the value of your services.

AI Proposal software for consumer research

About consumer research

Consumer research is the process of researching and understanding consumer behavior, preferences, and reactions to certain products. It can involve the gathering of primary data through questionnaires, interviews, surveys, and focus groups, or secondary data from government sources, market research agencies, and industry trade associations. Consumer research is part of the marketing process.


Discover all the functionalities with which you can easily create proposals in your corporate identity and win deals.
Discover the proposal software features

Proposal information

All information regarding the subject of proposals can be found in the "Create proposal" section.
Read all about making proposals


Discover all the functionalities with which you can easily create proposals in your corporate identity and win deals.
Check all the benefits

Ready to get started?

Try Offorte for free during the 14 day trial

Click here to start