Local advertising quotations writing

This page contains in-depth information on everything about making quotations for local advertising companies. Here you will find useful information and articles designed to make you even more skilled at writing proposals and winning the contract. We help you to make even better offers in a smart way and win more contracts.

A local advertising company needs to create business proposals and quotations in order to convince potential clients to use their services. The proposal should outline the company's strengths and how they can benefit the client. It should also be clear and concise, highlighting the most important points. The quotation should be competitive, but not so low that it seems unrealistic.

With the information & links below you can get the most out of your local advertising proposals and make quotations like a pro.

A local advertising company faces the challenge of persuading potential customers to invest in their services. The company must show how its products or services can benefit the customer and how it compares to the competition. The company must also be able to answer any questions the customer may have. A local advertising company also needs to be able to create a sales proposal that is tailored to the customer's needs.

What is a local advertising proposal

Quotations are proposals with an offer for the provision of local advertising products or services. quotations are made for companies, government agencies as well as for individuals (consumers).

The advantages of a quotation

There are local advertising organizations that doubt the value of releasing quotations. However, in many cases, proposals play an important role in the sales process. A quotation is a powerful sales tool. Many sales or transactions are based on quotations. It may not always be experienced that way, but creating a local advertising quotation has many advantages.

Sales process

The sales process is an important part of the business of a local advertising company. It is a carefully curated framework of activities designed to drive sales and achieve goals. These activities begin with research, followed by initial contact. The process ends with the completion of the transaction and after-sales service.


We communicate with customers and prospects on a daily basis. In the sales process, there is often deliberate communication. The sales process is the full path a prospect takes to complete a task or order. Communication plays an important role at every stage of the process. From proposal requests and customer interviews to after-sales communication.

How to create local advertising proposals

Legal aspects

The law does not have offers and offer agreements, but “bids” and “acceptance”. Legally, there is only an offer if this offer contains core conditions. Core clauses are the basic elements on which an agreement is based. This includes information about how and within what period the (potential) customer, offeror provider company details, quotation, price, supply agreement or quotation has been signed.

Creating and writing a quotation

Despite the many advantages mentioned, writing a local advertising proposal is sometimes underestimated. A good quotation is more than just a proposal text. The offer must also comply with legal requirements and it is advisable to maintain a certain structure.

Quotation design

Appearance also works in quotations. In fact, the appreciation and positive impact of beautifully designed offers has increased enormously in recent years, partly driven by a focus on customer experience. With the advent of a proposal program, a new era of quotation design has arrived. In a short period of time, the offer connects with the corporate identity, including colors and fonts. Layouts and layouts attract and attract the attention of prospects and customers.

Sending and presenting

When a quotation is ready, it can be presented to (potential) customers in various ways. For example, by email or simply by post. Proposals can also be presented online and offline. However, more and more companies are opting for online proposals and some organizations even offer quotations via whatsapp.

Winning and sometimes losing

If the bid is approved, that is a reason for congratulations, but certainly not a reason to think that the biggest job is done. On the contrary After all, an offer is the beginning of a hopeful sustainable cooperation. So more is needed than execution and invoicing. No matter how long and intense the proposal process is, winning a quotation is still the beginning of the sales process. For example, in the first phase after approval of the quotation, the customer mainly needs confirmation. Make sure they made the right choice. That is why communication plays a crucial role in this phase.

Quotation examples and templates

Not everyone who makes regular proposals has all the skills to create a good quotation quickly and quickly. In some cases, proposal templates or templates provide the solution. This also applies to sample letters. Lack of time and inspiration is often the reason to get started with a a proposal program. A quotation is created once as a template and used as a starting point later. Different templates can also be used and modified when sacrificing in Word.


This is really the era of automation and digitization. This is how growth is inspired and achieved. Customers and prospects expect suppliers to accept this. This also applies to quotations. In the past, customers and prospects were satisfied with a quotation or a mail offer. That time seems to be over. Customers choose speed, they choose quotations which all shows that they are understood and easy to share when working remotely. People want to be able to make their own interactive choices and of course sign digitally.

Local advertising proposal example

The proposal template for local advertising agencies is aimed at local advertising agencies and freelancers. Of course, you can also customize this template to your own needs. The clever software will help you every step of the way and makes the signing process a lot easier because this is done digitally. You do not have to worry about PDF files or email attachments!

Discover the local advertising example quotations and use the template as a starting point to take your proposals to the next level. The examples show the versatility of a proposal program and are available in Offorte.

View an example local advertising quotation

Local advertising example quotation made with a proposal program

Proposal software for local advertising

A high-quality proposal is the best way to attract and close new Local Advertising customers. Use our free proposal software to craft beautiful proposals in minutes – and get your sales managers onboard with no startup costs.

A local advertising quotation is made quickly with a proposal program. This allows sales departments to draw up their proposals in a standardized manner based on best practices and adjust them where necessary. Smart automation features save time, gain more insights and the local advertising customer will choose faster for your company.

Discover what proposal software can do for your local advertising company.


Leverage AI to Create Compelling Local Ads Proposals

Streamline the proposal process and eliminate tedious manual tasks with our innovative AI-driven solution. Leverage the power of artificial intelligence to craft results-oriented proposals that exceed expectations.

AI Proposal software for local advertising

About local advertising

Local advertising is a term that is used to describe ads on the Internet, and more specifically search engines, where advertisers want to attract customers within a certain geographical area. It can be in the form of PPC (Pay per click) or CPM (Cost per mile). PPC advertising is most often used in an Internet context. CPM is a relatively new form of advertising, which is used for online advertising and also television and radio advertising.


Discover all the functionalities with which you can easily create proposals in your corporate identity and win deals.
Discover the proposal software features

Proposal information

All information regarding the subject of proposals can be found in the "Create proposal" section.
Read all about making proposals


Discover all the functionalities with which you can easily create proposals in your corporate identity and win deals.
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