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Increase your proposal conversions with call to actions

To get more results from your proposals, it is important to encourage the reader to take action. Learn all about call to actions in your proposals

Call to actions in offertes


Imagine this scenario: You've spent weeks crafting an exceptional business proposal. It showcases your expertise, highlights the unique value your services or products offer, and addresses the specific needs of your prospect. You eagerly send it off, hopeful that it will win you the deal.

Days pass, then weeks, and still no response. You wonder what went wrong. Could it be that your proposal lacked a compelling call to action (CTA)? Yes, indeed. A strong CTA is the missing puzzle piece that propels your prospects to take action and brings your proposal to life. In this blog post, we explore the importance of CTAs in business proposals and reveal strategies to improve your win rate with storytelling at their core.

The Importance of a Strong Call to Action

Stories have captivated humans since the beginning of time. They spark emotions, elicit empathy, and motivate action. The same principles apply to creating effective CTAs in business proposals. A strong CTA acts as the climax of your story, urging your prospects to take the desired action. Without it, your proposal remains a tale without a resolution. Let's walk through some reasons why a strong CTA is crucial:

Immersive Experience

Your business proposal should transport your prospects into a world where their problems are solved, their goals are achieved, and their dreams become reality. A well-crafted CTA is the bridge that invites them to step inside this immersive experience and embrace the journey towards success.

Compelling Narrative

Just as a good story engages and compels the reader, a persuasive CTA weaves a compelling narrative that resonates with your prospects. It showcases the benefits they stand to gain and paints a vivid picture of the transformation they can expect by accepting your proposal.

Memorable Impact

Stories are memorable because they leave a lasting impression. A powerful CTA creates a similar impact by making your proposal memorable, even in a sea of similar offerings. It leaves your prospects with a sense of excitement, anticipation, and the strong desire to be a part of your narrative.

Now that we understand the importance of storytelling in your CTAs, let's delve into strategies to help you create powerful narratives and boost your win rate.

Strategies to Enhance Your Call to Actions – The Power of Storytelling

Establish a Connection

People are naturally drawn to stories they can relate to. Begin your CTA by connecting with your prospects on a personal and emotional level. Use language that mirrors their challenges and aspirations, showing that you understand their journey.

Paint the Picture

Transport your prospects into a future where their problems have vanished and their goals have been achieved. Use vivid imagery and descriptive language to illustrate the positive outcomes they can expect by accepting your proposal.

Create a Sense of Urgency

As your story unfolds, introduce a sense of urgency that captures your prospects' attention. This could be a limited-time offer or a time-bound discount. Make them realize that they cannot afford to spend another day without taking action.

Empower with Action

A good story inspires action, and a persuasive CTA should do the same. Use action-driven verbs to empower and motivate your prospects to take the next step. For example, "Unlock the secret to success," "Discover a world of possibilities," or "Claim your spot in the journey to greatness."

Offer a Cliffhanger

To leave a lasting impact, create a sense of anticipation and curiosity in your prospects. End your CTA with a cliffhanger that hints at the amazing opportunities they will miss if they don't act now. This will leave them wanting to know more and eager to engage with your proposal.

Remember, crafting a compelling narrative through your CTA is an art that develops over time. Test different approaches, iterate based on feedback, and analyze data to refine your storytelling skills and optimize your win rate.

Leveraging FOMO and Time Pressure

Now that you've mastered the art of storytelling in your CTAs, let's explore how you can further boost their effectiveness by leveraging FOMO (fear of missing out) and time pressure.

FOMO (Fear of Missing Out)

FOMO is a powerful psychological trigger that can drive action. Craft your CTA to emphasize the unique and exclusive opportunities your prospects will gain by accepting your proposal. For example:

  • "Join the elite group of visionaries who have already unlocked their potential with our solutions."
  • "Don't be left behind – discover the groundbreaking insights that only our partnership can offer."

Time Pressure

Incorporating a sense of time pressure in your CTA compels prospects to make a decision quickly. Deadlines and limited-time offers create a sense of urgency and accountability. Here are some examples:

"Act now to secure our special early-bird pricing before it expires."

"Only a few spots left for our exclusive success workshop – reserve yours today!"

By combining storytelling elements with FOMO and time pressure, your CTAs will become irresistible narratives that motivate prospects to take immediate action.


In conclusion, storytelling is the secret ingredient that brings your CTAs to life and greatly improves your win rate. By connecting with your prospects on an emotional level, painting vivid pictures of success, and creating a sense of urgency, you can craft compelling narratives that elicit action. Remember to continually refine your storytelling skills, test different approaches, and leverage psychological triggers like FOMO and time pressure to maximize your chances of success. With a captivating CTA that tells a powerful story, your business proposals will stand out, leaving a lasting impact on your prospects and increasing your win rate.

Dennis Wiemer

Dennis Wiemer

Wednesday, January 3, 2024 - Create Proposal


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